For the past 3 weeks, I have been studying the Benefits of Honey website. The whole exercise was triggered by declining traffic. There are many reasons for declining traffic. But the reasons can be categorized into 2 major categories, content and distribution.
Content means write-up. It could be that the topic is of lesser interest to web visitors. If that it is the case, more and newer content is required.
With good content, it needs distribution to reach visitors. In the past, great content just need to be submitted with few rules to google and wait for google bot to crawl. Most of the content were consumed on the computer with a broadband connection. We do not have to worry about page load.